No Bull Sh*t SEO
Get The Slide Deck
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On-Site SEO
Start with a WordPress site.
Use an SEO plugin like All In One SEO or Yoast SEO.
Use a tool like WooRank to test general on-site issues with the site.
Follow These Guides
On-Site Basics: Moz Local Beginner Guide
WordPress Guide: Quick Sprout WordPress SEO Guide
Off-Site SEO
Guest Post market place authority.builders
Editorial Mentions: Help A Reporter Out (HARO) helpareporter.com
Google Maps Optimization
Tools
Bright Local – brightlocal.com
Moz Local – moz.com/products/local
Press Releases with NAP information